LIMITED CAPSULE COLLECTION
Introducing Daisy, the print designed by textile artist and art director María Ramírez, who also directed the campaign.
« Most of my textile work is handmade, and this one is very special because it is made manually by screen printing, using the monoprint technique.»
This technique means that the placement of the print is unique and different for each product.
“The campaign stars three women who have worked with me throughout my professional career and for me that makes it very special.
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“Additionally, being able to have complete creative freedom and the trust of Lefrik to create this campaign, has been very enriching
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Featuring: Scout Mini, Roll Mini & Lua Bag
Featuring: Scout Mini
Featuring: Roll Mini
Featuring: Scout
Featuring: Lua Bag